Europe & the UK: Escorted touring

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Europe & the UK: Escorted touring

For too long the escorted touring market for Europe has been dominated by revelling youngsters or grey nomads intent on conservative sightseeing, according to Tim Kozma, the founder of new tour operator Quo Vadis Holidays.

Kozma, who has worked as a tour director in Europe since 2001, said the tour operator offered four-star tours to a demographic that until now had been completely uncatered for – travellers in their thirties and forties. “For many years there has been a huge demand for organised tours in Europe that are of a four-star level but cater specifically to the 30 to 40-somethings rather than the drunken teens and 20-somethings or the seniors 'church and castle' circuit,” he said.

“Quo Vadis Holidays is all about operating a tour the way it should be – slower paced with longer stays, later starts, shorter drives, central hotels, extra leg room, more free time, more inclusions, plus great food and wine experiences,” Kozma said.

The operator is currently offering two 21-day European Aperitif Paris to Rome trips, taking in some of the highlights of France, Switzerland and Italy, with French champagne tasting in Epernay and medieval hilltop villages in Tuscany. “For 2012 we are looking to expand our tours and offer Turkey, Croatia and Montenegro as well as an Under the Tuscan Sun-style tour that visits the Isle of Capri, the Amalfi coast, Tuscany, Monaco and the French Riviera,” Kozma said.

AT LEISURE, A PLEASURE

Following on from the success of its At Leisure program last year, Trafalgar has doubled its number of itineraries for 2012. Seven new Europe and Britain itineraries have been added to At Leisure for 2012, five of which are also included in its First Class 2012 Europe and Britain brochure. New European At Leisure itineraries include the seven-day Best of Holland, nine-day Alpine France and Switzerland and the 14-day Highlights of Austria, Slovenia and Croatia.

The program offers at least two to three days in each location, no departures before 9am on travelling days, in-depth sightseeing in smaller, more intimate groups, as well as plenty of time for personal exploration.