Escorted touring: New AAT Kings 2012/2013 program


Escorted touring: New AAT Kings 2012/2013 program

Despite the increased appeal of international travel thanks to the rocketing Aussie dollar, it seems many people are still happy to holiday in our own backyard. With AAT Kings’ passenger numbers up this year, and after conducting research into how customers felt about domestic touring, the company has taken a fresh approach in its 2012/2013 program.

Local authentic experiences were revealed to be highly desirable for customers, and taking this onboard, AAT Kings has created a You Are Invited option to provide travellers with local dining experiences in each of the regions it covers. Clients will be welcomed into either family homes or local working establishments to meet with hosts and sample the local produce, capturing the true essence of a destination.

One experience on offer in Western Australia includes visiting an authentic rum distillery in Kununurra where clients can learn about the area’s history over a private dinner at the oldest operating distillery, and of course sample some of the local rum.

Travellers to Western Australia will also have the option of visiting Palandri Winery at Margaret River to taste some signature wines before meeting with the winemakers over a private lunch prepared from local produce and matched with the Palandri Estate wines.

“These unique opportunities ensure clients have the chance to immerse themselves in the local communities they are visiting,” said Tammy Marshall, managing director of AAT Kings.

AAT Kings has also upgraded accommodation across the board to use the Novotel, Crowne Plaza and Mantra brands frequently throughout the program. Ten top of the range Mercedes Benz vehicles featuring new efficient engines have also been added this year in a bid to enhance the customer experience and reduce carbon pollution.

A new optional extra has also been added to the Northern Territory itinerary. Clients can now take part in a WildLands Wetlands Safari of the Mary River in the Top End. The watery landscape is home to the world’s largest concentration of salt water crocodiles, and passengers will get a chance to spot the sinister creatures up close in their natural habitat.

The AAT Kings 2012/2013 brochures are available now, with a Short Breaks brochure soon to be released. The company runs 50 itineraries Australia-wide, ranging in duration from 20 days to three, including day tours.